European Professional Football Club Image and Human Capital Management
Abstract
Professional football (soccer) in Europe has become a
very powerful entertainment industry from an economical point
of view. This article is particularly interested in the privileged
relationship between football fans and their favorite professional
club, while the best players do not hesitate to change clubs when
they can take advantage of better financial conditions. A research
program is proposed for future works. It comprises two research
propositions: (1) fan attachment to a professional football club is
based on an identity process involving collective assimilation of
values, myths and symbols; and (2) professional football clubs
benefit from and even encourage the nomadism of their players,
and build their image on elements independent from human
capital.
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