How Employment Brand Impacts Employees, Following A Multinational Acquistion? An Empirical Analysis

Abstract

Present study explores employment brand in the context
of a multinational acquisition, particularly the implications for
employees who are currently working. Using a sample of three
hundred from acquired telecom organization’s employees. Study
examines identification predictors with the acquiring organization,
discretionary effort and intention to leave. Author emphases on
predictors related to employment brand, particularly perceptions
related to the unique employment experiences provision, perceived
prestige, organizational identity strength, and perceptions of
whether the acquiring organization acts with its corporate social
responsibility claims. Findings suggest that perceptions of
corporate social responsibility identity claims, perceived
organizational prestige and organizational identity strength are
positively related to organizational identification and discretionary
effort and negatively related to intention to leave. Surprisingly,
unique employment experience is positively related to
organizational identification and negatively related to intention to
leave but unrelated to discretionary effort. The elements of
employment brand have varying effect on the outcomes under
consideration.